YellowMarketing is now on WordPress. YellowMarketing is now spreading throughout the United States market to become what we believe is the the best-of-breed local search engine. Please let us know how we can improve upon our services so that you will agree that we are the best-of-breed. We want to hear from you. The YellowMarketing business model is not a b2b model where we market to the local merchants. Instead we provide a flexible and brandable platform whereby marketing partners, typically broadcast media, print publishers and telephone companies, can leverage our platform as their own to build a high-margin business in the markets they serve. The platform enables rich media content such as photgraphs, videos, coupons, reviews and more. Additionally, there is much in the way of social media as well, including our recent collaborative works with Balaya to enable their social media/RSS aggregation “Tick-it” widget with local search. Learn more about the Tick-it and download at http://www.YellowMarketing.com (home page under the Tick-It Tab on the masthead).
Businesses benefit from creating a paid listing on the YellowMarketing site because the local marketing partner advertises their private branded site in the local market and delivers traffic to the site plus rich content such as videos, coupons, reviews, etc. gets indexed in the major search engines enabling these businesses to be found by a larger audience. The YellowMarkting listing is a min-Web presence for the business and is better than most small business Websites because the merchant has complete control over adding and editing all content, and because the content can be multimedia in nature. This is not typically the case for existing Websites operated by small to medium sized businesses.
According to a study by Webvisible and Nielsen earlier in 2009, only 44% of small businesses even have a Website. YellowMarketing is a great solution for these businesses, for a small monthly fee they get a multi-media Web presence that works for them 24 hours per day, 7 days per week and a Web presence where the rich content gets indexed in the major search engines.
YellowMarketing’s first market was Hilton Head Island,SC and Bluffton, SC. Our first marketing partner Pacific States Communications of Reno – is just beginning to roll out its brand of YellowMarketing, called YellowNV.com in the Reno, Carson City and Lake Tahoe area. Discussions with many other potential marketing partners are currently in progress for dozens of markets throughout the country.
