The original local search engine was the friendly neighborhood yellow pages directory, right? That’s what most of us grew up with. There was virtually no alternative. If your pipes were leaking you opened that big yellow book and flipped through the pages to find a friendly local plumber.
For decades the local phone company published the original search engine and delivered it to every doorstep in town at the sacrifice of countless forests in the process. If you were a local business owner during that time, you knew you had to be in that book and you would pay a king’s ransom to ensure your ad was noticed. Depending upon your type of business you may have found it necessary to be listed under multiple headings too. If you wanted your business to be found by residents in a nearby community you likely found it to be necessary to advertise in that city’s phone book as well. All of this likely came at a cost of thousands of dollars per year per book. Thankfully though, to quote Bob Dylan “the times they are a changing”, and that is a good change for businesses like yours.
People aren’t “flip’n” through the pages of the phone book as they used to. Instead they are “click’n” online looking for the products and services your business provides. Will they find your business? When we ask this question to business owners and managers we often get the response, “I have a Website”. Having a Website is a good start but did you know there are over 150 million Websites in the world? How is someone going to find your Website?
Our mission is to help small and medium size businesses get found by online consumers. If you already have a Website, we will help to drive new visitors to your Website. If you don’t have a Website, no problem, as our advanced platform enables you to easily create and manage a mini-Website for your business. This mini-Website is designed so that the major search engines can find and index the content you provide.
Yellow Marketing allows every business to list their business name, address and phone number for free. A premium listing enables you to provide more information to online consumers so that they can learn all about your business including your specialties, your hours of operation and an overview about your business. You can create a photo gallery and even showcase your business through video. Customers can email you directly from your Yellow Marketing listing and even link to your Website if you have one. You can also list your business in up to 5 categories and select up to 10 keywords that will help your business to be found.
Yellow Marketing is a powerful tool for businesses. To get the most value from Yellow Marketing you will need to be an active participant. Success in online marketing is dependent upon the “3-C’s” – Commitment, Content, Communications
Commitment – willingness to be actively involved in the online marketing process
Content – rare and unique information and media that tells the story about your business
Communication - use the tools of the Yellow Marketing platform to interact with consumers
We are ready, willing and able to help you grow your business. Why not start right now?
As always we welcome your comments and suggestions about ways to keep Yellow Marketing the best it can be.
